Understanding the fundamental principles and concepts of typography is the first step to being a successful typographer. The most basic component of typography is the letter, and each letter of the alphabet is distinguished by its unique shape or letterform.
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Type is everywhere! Every typeface you see around you has been painstakingly and carefully planned out, and each has its own personality and vibe. But have you ever stopped to wonder how the typefaces we encounter everyday came to be? Who invented them, and why?
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You’re sure to know the most commonly used typefaces by observing your surroundings. You know a lot of their names, too – like Helvetica, Garamond and Baskerville. You may know their style: serif, sans-serif, humanist, geometric or grotesque. But do you know who created them?
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